Eight teams. Four project tracks. One client: TPGIG.ai.
AI Innovation Funding · AI Adoption Benchmark · Thought Leadership & Earned Media · Subscription, Pricing & Customer Conversion
AI Innovation Funding Strategy
TEAM 01 · TEAM 02 · 10 students
AI Adoption Benchmark
TEAM 03 · TEAM 04 · 10 students
Thought Leadership & Earned Media Growth
TEAM 05 · TEAM 06 · 11 students
Subscription, Pricing & Customer Conversion
TEAM 07 · TEAM 08 · 12 students
8 teams · 43 students · Client sponsor: Ari Almog, TPGIG.ai
How TPGIG.ai funds and sequences its next wave of AI innovation.
Where TPGIG.ai stands against the market on AI adoption.
Building authority and earned reach for TPGIG.ai.
Turning interest into subscriptions at the right price.
TEAM 01
AI Innovation Funding Strategy
TEAM 02
AI Innovation Funding Strategy
TEAM 03
AI Adoption Benchmark
TEAM 04
AI Adoption Benchmark
TEAM 05
Thought Leadership & Earned Media Growth
TEAM 06
Thought Leadership & Earned Media Growth
TEAM 07
Subscription, Pricing & Customer Conversion
TEAM 08
Subscription, Pricing & Customer Conversion

Ari Almog
Client Sponsor · TPGIG.ai
tpgig.ai
A strong charter turns a group of students into an aligned, accountable project team.
Purpose
Why does our team exist, and what are we trying to accomplish?
Roles & Ownership
Who is responsible for what, and how will work be distributed?
Communication
Where, when, and how often will we communicate?
Working Agreements
What behaviors and standards can every member expect?
Decision-Making
How will we make decisions when the answer is not obvious?
Conflict & Accountability
How will we address missed commitments, disagreement, or uneven participation?
A great charter is specific enough to guide behavior—not simply a list of good intentions.
Vague Agreement
Actionable Agreement
“We will communicate regularly.”
We will use Microsoft Teams for project communication and respond within 24 hours on weekdays.
“Everyone will contribute.”
Each deliverable will have one accountable owner, supporting contributors, and an internal due date.
“We will attend meetings.”
We will meet every Tuesday at 6:00 p.m. Members will notify the team at least four hours before an absence.
“We will make decisions together.”
We will seek consensus first. If consensus cannot be reached, we will use a majority vote.
“We will handle conflict professionally.”
We will address concerns directly within 48 hours, focus on the issue rather than the person, and escalate unresolved concerns to the professor when necessary.
Before You Submit, Confirm
Week 2 Assignment: 2.5 | Team Charter — 5 Points
Your charter is the agreement your team will return to when the project becomes challenging.